The search giant looks to hire someone to boost the rankings of links to its own services – including on its own site.
It might be the world’s biggest search engine, but even Google needs some expert help to gets its own links featured prominently.
It is hiring a search engine optimisation (SEO) expert to drive “organic traffic and business growth” to help it rank highly on various search engines – including its own.
Given its huge market share, it is risky for the company to simply tweak its own search algorithms so that its links automatically appear above others – due to the possibility of antitrust complaints.
As a result, it’s looking to hire someone to “take part in website development and optimisation, help shape blog and social strategy, and improve website code hygiene”.
Those applying need to have a degree in computer science and possess “excellent problem solving skills”.
Google is already facing antitrust charges from the EU where Expedia, Yelp and others say it has abused its position as market leader to distort web results to favour its own shopping service.
Tech watchers say that by hiring an SEO manager it is showing that its keen to legitimately boost its links, rather than giving its own services a built-in edge over rivals.
Source: SKY NEWS