He was awful against Everton…

Now Anelka is set to be kicked out as FA plan lengthy ban for striker after ‘quenelle’ gesture

  • Nicolas Anelka played 77 minutes in the 1-1 draw with Everton on Monday
  • Anelka will discover his fate on Tuesday and is facing a lengthy ban
  • He will be the first player to be charged under the new guidelines brought in by the FA following the Luis Suarez-Patrice Evra affair in 2011
  • Kit sponsors Zoopla had said Anelka must be dropped for Monday’s game, but new boss Pepe Mel decided to go with the Frenchman
  • The club and sponsor have announced that the deal will end in the summer
  • Striker performed gesture after scoring against West Ham in December

Nicolas Anelka will almost certainly be hit with a lengthy ban over his ‘quenelle’ goal celebration.

The news comes after West Brom’s sponsors Zoopla pulled the plug on their £3million partnership with the club.

The France striker is set to discover his fate, with the Football Association set to charge him following the inflammatory gesture he made after scoring against West Ham on December 28.

Slipping in: Everton's Sylvain Distin (right) and  French striker Anelka battle for the ball

Slipping in: Everton’s Sylvain Distin (right) and French striker Anelka battle for the ball

 

Mid-air: All eyes were on Nicholas Anelka at the Hawthorns after recent events off the pitch

Mid-air: All eyes were on Nicholas Anelka at the Hawthorns after recent events off the pitch

He will be the first player charged under the new guidelines brought in by the FA following the Luis Suarez-Patrice Evra affair to combat racial and/or religious discrimination.

Liverpool striker Suarez was banned for eight matches in December 2011 after being found guilty of using racially abusive language towards the Manchester United defender and it is likely Anelka will be given a suspension of similar length.

Anelka was selected in the starting even in the 1-1 draw with Everton on Monday night by new manager Pepe Mel.

 

Statement: West Bromwich Albion supporters cover the name of their sponsor Zoopla with duct tape

Statement: West Bromwich Albion supporters cover the name of their sponsor Zoopla with duct tape

 

Gesture: Anelka is to discover his fate after an FA investigation into his goal celebration at West Ham

Gesture: Anelka is to discover his fate after an FA investigation into his goal celebration at West Ham

 

Slipping in: Everton's Sylvain Distin (right) and  French striker Anelka battle for the ball

Slipping in: Everton’s Sylvain Distin (right) and French striker Anelka battle for the ball

 

Mid-air: All eyes were on Nicholas Anelka at the Hawthorns after recent events off the pitch

Mid-air: All eyes were on Nicholas Anelka at the Hawthorns after recent events off the pitch

He will be the first player charged under the new guidelines brought in by the FA following the Luis Suarez-Patrice Evra affair to combat racial and/or religious discrimination.

Liverpool striker Suarez was banned for eight matches in December 2011 after being found guilty of using racially abusive language towards the Manchester United defender and it is likely Anelka will be given a suspension of similar length.

Anelka was selected in the starting even in the 1-1 draw with Everton on Monday night by new manager Pepe Mel.

 

Statement: West Bromwich Albion supporters cover the name of their sponsor Zoopla with duct tape

Statement: West Bromwich Albion supporters cover the name of their sponsor Zoopla with duct tape

 

Gesture: Anelka is to discover his fate after an FA investigation into his goal celebration at West Ham

Gesture: Anelka is to discover his fate after an FA investigation into his goal celebration at West Ham

He was backed by West Brom fans, who cheered his first touch and chanted his name just four minutes into the game.

However, his actions have led to Zoopla announcing it will not be seeking to renew its backing when the current £3m, two-year deal expires at the end of the campaign.

A statement from the company read: ‘Zoopla has been reviewing its position over the past few weeks in light of the actions of striker, Nicolas Anelka, during the match against West Ham over the Christmas period and has decided to focus its attention on other marketing activities after this season.

No more: West Brom announced the that Zoopla would not extend their contract with the club

No more: West Brom announced the that Zoopla would not extend their contract with the club

 

Represent: Anelka wears the club's sponsor Zoopla while warming up at the Hawthorns

Everton's Romelu Lukaku (right) and West Bromwich Albion's Nicolas Anelka

Represent: Anelka was named in the starting XI and wore the club’s sponsor Zoopla at the Hawthorns

Anelka denied he was being anti-Semitic or racist by celebrating in such a way and claimed he did it in support of his friend Dieudonne M’bala M’bala, a controversial anti-establishment comedian.

The 34-year-old did promise not to repeat the gesture.

West Brom released a short statement following Zoopla’s announcement, confirming the club had received written confirmation of the sponsor’s intentions.

The statement on West Brom’s website said: ‘West Bromwich Albion has been fully aware since the sponsorship agreement came into force in June 2012 that its partnership with Zoopla could expire this summer and therefore has been planning accordingly.

 

Discount: A sale in the West Brom club shop offers up to 60 per cent off shirts donning the sponsor

Discount: A sale in the West Brom club shop offers up to 60 per cent off shirts donning the sponsor

 

Bittersweet: Anelka performed the salute after scoring the first of two goals in a 3-3 draw with West Ham

Bittersweet: Anelka performed the salute after scoring the first of two goals in a 3-3 draw with West Ham

‘Zoopla has today informed the club in writing that it does not wish to extend its sponsorship deal. The club will now actively seek a new official sponsor for next season.’

Lawrence Hall, head of communications for Zoopla, said: ‘Through our sponsorship of West Bromwich Albion we are pleased to have supported the local community and charities.

‘In recent weeks, however, we have decided to re-evaluate this sponsorship and as a result we will focus our attention on other marketing activities from the end of the season.’

Since beginning its investigation, the FA has made no comment other than to state an independent expert has been used during the probe.

 

 

 

Source : Daily Mail

 

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