High demand from China and the Middle East sees car sales accelerate, with buyers increasingly looking to ‘pimp their ride.
Rolls-Royce has clocked up its fourth year of record sales in a row and confirmed it is creating 100 new jobs at its Sussex plant.
The luxury car giant said it delivered 3,630 cars to customers in 2013, a new high for the company, with sales growth reported across several regions worldwide.
The biggest increases were in the Middle East (up 17%) and China (11%) but strong sales were also achieved in Germany, Japan and Canada.
The company said the new roles would be mainly manufacturing jobs, based at Goodwood.
Torsten Mueller-Oetvoes, chief executive of Rolls-Royce Motor Cars, said: “My aim at the beginning of last year was sustained growth and another sales record.
“I am delighted to announce our sales for 2013 and to celebrate the 110th anniversary of the marque with a historic record result.
“We have reported a strong year and have maintained our position at the pinnacle of the super-luxury market.
“Rolls-Royce is a British manufacturing success story, with a dedicated workforce that is second to none.”
The company said 2013 was another record year for requests to personalise models, ranging from the inclusion of jewellery boxes and fridges to a family crest.
It is considering the possibility of following Bentley and building a four-wheel drive model.
Business Secretary Vince Cable said of the company’s performance: “Rolls-Royce’s impressive sales record and the new jobs they have created shows the strength of this iconic brand and reflects the rising success of the British car industry.
“Last year, car exports generated over £30bn for our economy – a rise of around 7%.
“The Government’s industrial strategy is giving businesses like Rolls-Royce the confidence to invest, delivering skilled jobs and driving growth.”
Both manufacturing and sales of new cars have surged ahead in the past year across the UK – with Jaguar Land Rover also among the UK brands expanding their operations.
Unite union assistant general secretary Tony Burke said: “100 permanent jobs at Rolls-Royce is great news. It is yet more proof of the strength of the British car industry and the skills and expertise of the workforce.
“Motor manufacturers realise that the UK has the skills and the potential to be a great place to do business,” he said.
Source : Sky News